Today I did a podcast on AdWords and landing pages today where I talked about really knowing what you are doing before you begin an AdWords campaign. Two books I recommended that I have read are Ultimate Guide to Google AdWords: How to Access 1 Billion People in 10 Minutes (Ultimate Series) and Advanced Google AdWords both are very detailed books on all aspects on successful Internet PPC advertising and the information you learn can be applied to Bing Ads as well.
I talked a lot about pizza on the podcast today so now I’m hungry. If you own a restaurant you may be interested in my next project which is a publication on restaurant marketing. Send me a message and I’ll include you on the list to get a Free advanced copy when it is released.